打造专家：如何在4 周内成为顶尖专家

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这是我在《每周工作四小时》（The 4-Hour Workweek）上面看到的一段文章。我觉得里面的观点我们学机械的也可以借鉴。

没有人脉怎么办？把自己打造成专家后自然就会有了人脉。

如何打造？
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不会像作者说的那么简单，那么快。4周不行的话，我们4个月是否可以？再不行的话，4年是否可以？

举个例子，如果想进入比较好的外企的话，也许至少需要一个四六级证书。但是，如果你能够花4个月的时间学习英语，考个《上海高级口译证书》。你应聘外企成功的几率必然大大增加。

& t7 L9 X4 k& `8 L9 ~0 |8 E专业方面，参加个某某机械工程师机械协会，成为会员，弄个注册机械工程师证，应该也很简单。（这个我没弄个，也不知道有多大用处，仅仅是举例）。这些东西写在简历上，至少也会让招聘人员印象深刻一些，增加成功几率。

再者，弄几个专利，需要自己有一定创新能力，貌似也有花钱找人帮忙申请专利的。

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  M  q: {2 A/ g2 I0 M" B- I* @9 _下面是《打造专家：如何在4 周内成为顶尖专家》的内容：

" i7 x$ Z/ g! a# j# }* t该除去专家身上的神圣光圈了。让专业界指责我吧。

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首先，被看成专家和是专家是有区别的。在商业界，前者是售出产品的人，而后者，和你的"最小客户基础"有关，指的是创造优秀产品并能够防止退货的人。
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  R8 O. ^) _4 j& D6 _8 x- n通晓某个领域内的所有知识是可能的--比如药品--但是如果在名字之后你没有一个医学博士的称号，很少有人会信服你所说的话。这里的医学博士就是我说的"信用指标"。拥有最多信用指标的所谓"专家"是能够售出最多产品的人，但不是最了解产品意义的人。

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那么，如何在最短时间内具备那些信用指标呢？
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0 F& Y9 H: O& g5 p我的一位朋友只花了3 周时间就成为"顶尖的关系学专家，不仅被Glamour杂志和其他美国媒体进行特别报道，还为《财富》500 强企业的经理提供过如何在24 小时内改善关系的咨询"。她是如何做到的？

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* F7 [1 M- T/ ]$ M) \她采取了一些简单的步骤，产生了信用的滚雪球效应。下面是你可以效仿的步骤：


1．加入两到三个响亮的商业组织头衔。在她的例子里，她选择了"解决争议协会"（www.acrnet.org）和"性别教育国际基金会"（www.ifge.org）。这些头衔可以在网上通过一张信用卡花5 分钟解决。
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2．阅读自己关注主题的3 本最畅销书。（在线搜索《纽约时报》的最畅销书单），每本书总结一页纸。
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$ {4 A' k$ B0 F3．通过张贴海报宣传，在附近的知名大学里进行一次1～3 小时的免费讲座。然后在位于同一区域的两家著名大公司（比如ATT公司、IBM 公司等）的分公司也举行同样的讲座。告诉对方自己在某某大学或者某某学院也做过类似讲座，并且是步骤1 提到的组织成员之一。强调你是免费为他们讲座，只是为了在学术之外增加自己的演讲经验，并不是销售任何产品或者服务。从会场的两个不同角度录制下讲座以备将来制作成CD/DVD 产品。
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4．可选步骤。给自己关注主题的相关商业杂志投一两篇稿子，引用步骤1 和3 里你完成的事例证明你的信用度。如果遭到对方拒绝，就主动要求采访一位知名专家并采写一篇报道--你的名字仍然会出现在作者一栏中。


0 V4 y' p$ U$ _1 D5．加入美通公司的ProfNet 服务。这是一个帮助新闻记者引用专业发言人的观点、丰富新闻故事内容的网络服务。成为公共人物很简单，只要你停止叫嚷开始倾听。通过步骤1、3 和4 证明自己的信用度，网上查询以回复记者的疑问。如果做得恰到好处，你就会出现在各种媒体上面，从地方小报到《纽约时报》和ABC新闻。
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: \' K$ J, T* P% C/ W成为一个公认的专家并不难，所以我想现在就把障碍去除。

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( \6 t7 I0 _: {, v9 T我并不赞成去假装成某某人物。我不是这个意思！"专家"是一个模糊的媒体术语，过于滥用也就定义不明确。现代专业定义中，大多数领域的专家技能都是通过群体关系、客户名单、书面证书和媒体报道来展示，而不是通过智商值或者博士学位。
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用最好的方式展示事实，但不要编造，这是这个游戏的本义。


2 g5 Y+ ~/ d6 I电视上再见。
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5 W: D1 E, {  O+ L! J" ^英文原版：

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The Expert Builder: How to Become a Top Expertin 4 Weeks

It's time to obliterate the cult ofthe expert. Let the PR world scorn me.

First and foremost, there is adifference between being perceived as an expert and being one. Inthe context of business, the former is what sells product and the latter,relativeto your "minimal customer base," is what creates good products andpreventsreturns.

It is possible to know all there isto know about a subject— medicine, for example—but if you don't have M.D. atthe end of your name, few will listen. The M.D. is what I term a"credibility indicator." The so-called expert with the most credibilityindicators is the one who will sell the most product, not the one with the mostknowledge of a topic.

How, then, do we go about acquiringcredibility indicators in the least time possible?

It took a friend of mine just threeweeks to become a "top relationship expert who, as featured in Glamour andother national media, has counseled executives at Fortune 500 companies on howto improve their relationships in 24 hours or less." How did she do it?

She followed a few simple steps thatcreated a credibility snowball effect.Here's how you can do the same.

1. Join two or threerelated trade organizations with official-sounding names.In her case, she chose the Association for Conflict Resolution(www.acrnet.org)and The International Foundation for Gender Education(www.ifge.org). This canbe done online in five minutes with a credit card.

2. Read the threetop-selling books on your topic (searchhistorical New York Times bestseller lists online) and summarizeeach on one page.

3. Give one freeone-to-three-hour seminar at the closest well-knownuniversity, using posters to advertise. Then do the same at branches of two well-knownbig companies (AT&T, IBM, etc.) located in the same area. Tell the companythat you have given seminars at University X or X College and are a member ofthose groups from step 1. Emphasize that you are offering it to them for freeto get additional speaking experience outside of academics and will not beselling products or services. Record the seminars from two angles for

later potential use as a CD/DVDproduct.

4. Optional: Offer towrite one or two articles for trade magazines

related to your topics, citing whatyou have accomplished in steps 1 and 3 for credibility. If they decline, offerto interview a known expert and write the article—it still gets your namelisted as a contributor.

5. Join ProfNet, which is a service that journalists use to find experts to quote forarticles. Getting PR is simple if you stop shouting and start

listening. Use steps 1, 3, and 4 todemonstrate credibility and online

research to respond to journalistqueries. Done properly, this will get you featured in media ranging from smalllocal publications to the New York Times and ABC News.

Becoming a recognized expert isn'tdifficult, so I want to remove that barrier now.

I am not recommending pretending tobe something you're not. I can't!

"Expert" is nebulous media-speakand so overused as to be indefinable. In modern PR terms, proof of expertise inmost fields is shown with group affiliations, client lists, writingcredentials, and media mentions, not \Q points or Ph.D.s.

Presenting the truth in the bestlight, but not fabricating it, is the name of thegame.

See you on CNN.

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一重科技

实用性高吗？？

huhaofei

果然砖家

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中国的砖家都是这么来的吧！象鉴宝师，拍卖师，培训师.......