The commercial engineer’s desktop guide; k8 u& i, M% p2 `( q
8 g7 U* z* l. ?8 k商务工程师案头指南
# l. c( T& B$ W! Z% h4 Y+ X
; ^3 C6 V# e+ }$ n0 S' dThis Guide has taken a tour from some fairly broad commercial first principles9 s: w% M# S+ A: E1 A( }* c
into the depths of contractual matters, different types of
) w6 w; I1 X6 N, S% j" y6 Vcommercial arrangements and on into the process of negotiation.The3 ~$ e; R- m( M) m- n; L. }
first chapters were exclusively concerned with hard-nosed business. J$ V" X/ Z8 Q; q
performance (profit, cash,growth), the protection and exploitation of, W0 N; l8 v+ A- D6 g
intellectual property and questions of risk.Passing, but essential, reference
~2 J# e9 B) `" g9 b" Kwas given to the importance of delighting customers.Whether
0 Z G& C* d7 U2 e/ q Vwith regard to commercial team mates or with customers, Chapter 6& w0 e: k9 Z7 E; [* l
exposed the importance of personal relationships in the success of7 A1 t8 c: ]! ]4 k' X- W9 B6 F
commercial arrangements.This last chapter has expressed the criticality
y' C3 @ `3 B# N& C: Jof sound personal relationships in the pursuit of successful negotiations.: [% q8 z1 s$ _# @: F
It is perhaps appropriate to add the word ‘relationships’ to the0 X6 W" z5 b. w: t0 J, q
commercial key words list of profit,cash,growth,intellectual property,& v. x7 H$ a& X3 \8 F
risk and contracts. But as a final reminder of the enduring, underlying+ A7 K! a3 z7 g$ z; U9 l3 v7 [
objective, the last word may safely be left to Mr Micawber: ‘Annual, E. Z+ Z i5 O2 ` y Q
income £20.00, annual expenditure £19.96, result happiness.Annual
' s( T; W, g: }, Y' l3 |income £20.00, annual expenditure £20.06, result misery’! |