The commercial engineer’s desktop guide! R; u/ {" T% p
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商务工程师案头指南
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This Guide has taken a tour from some fairly broad commercial first principles
6 @2 X1 ^% B7 X) Kinto the depths of contractual matters, different types of
5 s f3 x' Z: j/ P# y" Qcommercial arrangements and on into the process of negotiation.The
& C* \# A1 F* O; a( R8 y" R, G+ Lfirst chapters were exclusively concerned with hard-nosed business, j0 N; H0 T5 z2 }% [
performance (profit, cash,growth), the protection and exploitation of; h9 Q7 i/ r/ s" {% y# R
intellectual property and questions of risk.Passing, but essential, reference
5 j0 Z: w* x3 E2 Zwas given to the importance of delighting customers.Whether
. I) ?& p3 O1 S$ o4 v: \" H2 j" S- @with regard to commercial team mates or with customers, Chapter 66 ?3 q4 t& u. N8 V P2 _ e" _
exposed the importance of personal relationships in the success of: T# F( G; r* M( [
commercial arrangements.This last chapter has expressed the criticality
; f) \" h8 T! X9 dof sound personal relationships in the pursuit of successful negotiations., p8 d* t5 F% i7 t1 @
It is perhaps appropriate to add the word ‘relationships’ to the
% i3 { u, n7 E, b& c( scommercial key words list of profit,cash,growth,intellectual property,
: d& M/ K! n0 }% vrisk and contracts. But as a final reminder of the enduring, underlying3 @4 D0 G% ~4 l, J$ _
objective, the last word may safely be left to Mr Micawber: ‘Annual
" d% j1 `6 j2 cincome £20.00, annual expenditure £19.96, result happiness.Annual
( i$ J5 G/ b4 Kincome £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
