The commercial engineer’s desktop guide
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! g. P+ D/ Y. [6 G1 p4 \商务工程师案头指南# w0 Q. |$ q+ f0 P
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This Guide has taken a tour from some fairly broad commercial first principles# n4 `* B1 ~: Z+ C5 [
into the depths of contractual matters, different types of# ]1 R4 P% h$ r' i
commercial arrangements and on into the process of negotiation.The
0 M1 ~# F g' s/ J7 \first chapters were exclusively concerned with hard-nosed business! j' @4 I/ z' |, ]$ \, U
performance (profit, cash,growth), the protection and exploitation of
& L6 D6 E: D x9 w" f6 _' O1 Rintellectual property and questions of risk.Passing, but essential, reference
4 ~ C) a8 i* L. {2 A* cwas given to the importance of delighting customers.Whether
) D$ ^# Y: {% t6 kwith regard to commercial team mates or with customers, Chapter 6% r9 ?3 M3 l! v" @0 f
exposed the importance of personal relationships in the success of
8 S3 ?6 M% @# Q; a8 O+ hcommercial arrangements.This last chapter has expressed the criticality
/ t! P, W1 X7 ^( Xof sound personal relationships in the pursuit of successful negotiations." T7 p, k2 r& a
It is perhaps appropriate to add the word ‘relationships’ to the
- a+ A9 i- @8 T4 c# y2 w8 @commercial key words list of profit,cash,growth,intellectual property,
6 ]' q( [$ B$ qrisk and contracts. But as a final reminder of the enduring, underlying' y+ E1 ]) i' U! u6 R
objective, the last word may safely be left to Mr Micawber: ‘Annual
6 R' ?. Y7 @7 K1 b" z$ A! h0 ]income £20.00, annual expenditure £19.96, result happiness.Annual( K0 T* C4 {6 w/ D& h9 s+ d
income £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
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