The commercial engineer’s desktop guide
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商务工程师案头指南6 M0 ], Q% p- w* ^9 ^- K
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This Guide has taken a tour from some fairly broad commercial first principles
. \9 o6 k8 c4 E$ e% yinto the depths of contractual matters, different types of+ |+ h+ \( _( K9 ]4 }- |
commercial arrangements and on into the process of negotiation.The+ o$ t" n) G* ^. q: F7 c! D% K
first chapters were exclusively concerned with hard-nosed business
/ a% ]; O- X' s# F+ _performance (profit, cash,growth), the protection and exploitation of
9 g, \6 W$ l1 l0 N$ f$ T8 h8 P9 zintellectual property and questions of risk.Passing, but essential, reference
* T- z7 g- J% p; y) t$ owas given to the importance of delighting customers.Whether; o0 P U0 t. b' _: r) O
with regard to commercial team mates or with customers, Chapter 6
+ _. ]+ H. @3 f \. yexposed the importance of personal relationships in the success of( a$ s0 n* {/ a' y2 j3 R
commercial arrangements.This last chapter has expressed the criticality$ ]- m; `* b' Y
of sound personal relationships in the pursuit of successful negotiations.
3 a7 d8 R8 n1 x+ ^+ e, BIt is perhaps appropriate to add the word ‘relationships’ to the
. r! ] z( G4 C6 R/ hcommercial key words list of profit,cash,growth,intellectual property,, g8 L# l( w- `4 \0 I
risk and contracts. But as a final reminder of the enduring, underlying
6 R( p2 g4 H! V" T- V& l4 J- Nobjective, the last word may safely be left to Mr Micawber: ‘Annual0 V! X: [) `6 N3 E
income £20.00, annual expenditure £19.96, result happiness.Annual
" C0 J" {' }7 k8 E7 a, tincome £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
