The commercial engineer’s desktop guide N8 W2 ?) l, k
l9 f2 E( G, B: K3 ]商务工程师案头指南3 v" O0 O7 O" V* T- G. W
! r- v& e& Z' F! j- ?% m/ W
This Guide has taken a tour from some fairly broad commercial first principles
' w5 {* W* B, Y$ @. Tinto the depths of contractual matters, different types of& s0 Y- F5 L0 _% O1 H
commercial arrangements and on into the process of negotiation.The' F* M2 P; w+ W
first chapters were exclusively concerned with hard-nosed business
; O* |7 a$ L- S' B; Jperformance (profit, cash,growth), the protection and exploitation of
, n$ X! F( {! _$ W' L/ t+ }% K# S9 l/ Nintellectual property and questions of risk.Passing, but essential, reference
; `4 V9 X. t: ^7 C8 K; Cwas given to the importance of delighting customers.Whether& x# T+ k6 _& q* a( l: R
with regard to commercial team mates or with customers, Chapter 6
2 j' o; i2 N% uexposed the importance of personal relationships in the success of% n8 q) F7 w; C9 G8 T
commercial arrangements.This last chapter has expressed the criticality! m4 G( A& H4 n- `& G
of sound personal relationships in the pursuit of successful negotiations.: \" E3 Q6 e: G) {; J
It is perhaps appropriate to add the word ‘relationships’ to the/ G1 Y6 W, O9 b u" T3 {
commercial key words list of profit,cash,growth,intellectual property,+ r+ D8 n* z$ Z9 d4 [) r) |/ R
risk and contracts. But as a final reminder of the enduring, underlying* a+ G: h# K: X0 Q; R
objective, the last word may safely be left to Mr Micawber: ‘Annual# n$ R. M( ~$ O" q, ^
income £20.00, annual expenditure £19.96, result happiness.Annual
! x' L. D% u& Wincome £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
