The commercial engineer’s desktop guide
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) l* x% O" Y4 Z! `4 u- t9 p商务工程师案头指南
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This Guide has taken a tour from some fairly broad commercial first principles! O: |: K2 m; H5 S/ n; c
into the depths of contractual matters, different types of
$ ~4 R# }7 W$ x9 }+ tcommercial arrangements and on into the process of negotiation.The
, g2 \% \- A. M8 Gfirst chapters were exclusively concerned with hard-nosed business
* O2 D% G# y0 d$ {" gperformance (profit, cash,growth), the protection and exploitation of( a" }2 N- R( F9 F3 C* @8 s Z
intellectual property and questions of risk.Passing, but essential, reference
# E( f* q$ [0 M- D4 g: \was given to the importance of delighting customers.Whether
8 Z: ?4 B; \; |4 t/ y: }9 i0 {with regard to commercial team mates or with customers, Chapter 6% O% A0 L2 L0 ]+ X( X; m0 F* H7 p
exposed the importance of personal relationships in the success of0 i" ]5 _2 R B& {* |
commercial arrangements.This last chapter has expressed the criticality
5 b8 K6 e; y1 I2 |5 ]7 b$ E6 Xof sound personal relationships in the pursuit of successful negotiations.
2 d4 n7 ?. a8 J& q% }8 dIt is perhaps appropriate to add the word ‘relationships’ to the* W/ C+ q+ e8 |6 {- ~1 D+ d/ u2 {$ O# j
commercial key words list of profit,cash,growth,intellectual property,' T: \; I8 i: ^7 _
risk and contracts. But as a final reminder of the enduring, underlying
: ]9 Z2 O2 N4 Wobjective, the last word may safely be left to Mr Micawber: ‘Annual5 o7 L4 J9 i x+ v8 n5 }! d2 ~7 M5 l
income £20.00, annual expenditure £19.96, result happiness.Annual
& D% p% ]: f6 ~4 [income £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
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